Rainforest Institute Mission

“To distill and pass on life and business principles embedded in nature
helping people succeed in life as they reach for their dreams.”

Rainforest Institute Vision

We are in the revelation business and as such want to find every way possible to reveal the glory and wonder of God in a business context. Our primary text books will be God’s Word and God’s Works.

Our clients…

We will target the following market niches: (1) self employed, business owners and entrepreneurs, (2) managers within those enterprises (3) those employed in sales and marketing related positions and (4) those who aspire to any of the preceding. These folks want to succeed in life, provide well for their family, feel “called” to their line of work and want to make a difference for good with their life. With the advent of the digital age our marketplace is worldwide. We face no geographical boundaries, but rather ideological. Where possible we will go in undercover and like the rising sun, will awaken the harvest to the reality of a loving God who ordained business, designed them with a purpose and has a plan for their life.

We will raise up thousands of coaching consultants who will come alongside clients seeking first to understand their needs, discern the root causes of their current challenges and wisely lead them to solutions found along the path to mastery. Rainforest coaches will themselves be on the path to mastery, proactively living out the wisdom they disperse, while striving to walk always in humility and stay in communion with the Father.

Our clients will need help staying on the path and our job is to lovingly, firmly and consistently help them do what they know they must do so they can experience the life vision God has put in their heart. We will pour knowledge into them in abundance, and then work with them to transform that information into wisdom and understanding that produces results. We will recognize that every client is at a different place along the continuum of life and will never knowingly encourage them to take any action that is not in their best interest. Neither will we shy away from strongly encouraging them to take any positive action we believe is in their best interest.

Our Coaches…

The best way to judge a teacher, coach or consultant is to look at their students, (clients). We will always remember that it is our clients who in a very real sense are our students and their results are the only reliable testimony of our impact. As teachers or coaches we carry a greater responsibility to walk out the truths we disperse. When we cease being a student or disciple, we cease being a teacher or coach. With that in mind all coaches commit to staying on the path of mastery, being disciplined learners, loving instruction, growing in wisdom and walking in love. We will not allow an attitude of superiority to take hold in our midst because we are all students (disciples) along the path.

We will create and obtain first rate training resources, which are transformational in nature, embedded with wisdom and laced with revelation (not mere information) consistent with a Biblical worldview whether covertly or overtly. Those resources will be physical (print, CD, DVD, etc) and digital / downloadable. Further, we will take every opportunity to communicate through coaching, mentoring, seminars, teleseminars, radio, television, live events, etc.

We will create as many websites as necessary to throw the largest net possible to bring in the most fish possible who will be self replicating. We will employ every marketing strategy we can within the bounds of ethical limits. We will use any medium we believe works best to bring as many fish into the boat. Ours is a “catch and release” policy because we catch the fish, embed them with transforming truth, and release them to “school” others in the ways of God. We will have succeeded when we have become the “go to” source for business training for believers in every market we enter, when every customer is applying diligently what they are learning and they’re taking back market space in their corner of the world.

Our vision extends beyond the world of the “haves”

For time immemorial, the people who need help the most can usually afford it the least. They are the “have nots” of this world. The countless millions of people living by a thread, working very hard just to subsist. I am referring to the street merchants in any third world country you can think of, who peddle their wares from car to car. I am thinking of the indigenous people who cut down the rainforest so they can raise a cow when they could prosper far more by keeping the rainforest and harvesting its bounty. I am thinking of the huge masses of people who know there must be a better way but those who know, either don’t care to help or benefit by keeping them poor.

I see the day in the not too distant future when some of our coaches will travel to places like Panama, Bolivia, Columbia, Peru, Brazil, Argentina, India, China, Ukraine, Croatia, the Caribbean, etc and work with governments to simplify the truths we teach corporate America into it’s most practical, usable forms. We will raise up segments of society nobody has bothered to help. We will restore a sense of dignity, purpose and hope. And as we give freely of our expertise, we will attract them to the same hope that lives in us and they will embrace Him. Our international coaches will form thousands of partnerships in the form of newly created micro businesses, then mentor the principals, and create a path for full ownership for them once the new business can buy out the coach.

I see the day when people will line up for the opportunity to be mentored by the Rainforest Institute in places like Haiti and Nicaragua, Nigeria and Kenya, Thailand and Singapore, Slovenia and Estonia. We have the answers and they have not only the need, but in most cases they have more desire than the average Westerner. We can transform cultures, maybe not completely in our generation, but we can begin a work that will leave the footprint of Christ in every marketplace in the world. The wake of that footprint will leave behind joy, stability, prosperity and great hope. We will create so much value in a local economy that government leaders from many nations will solicit our help. We will have succeeded when we live to see the day that the footprint of Christ is visible in every market, in every sphere, in every business. And if we don’t live to see that day, the next generation will have a good foundation upon which to build.

The team God will assemble to do this…

Will not be perfect or particularly religious, but they will love God, desire to serve him, live honestly and uprightly and with joy. They will know they are called to this work and will be well rewarded both in this lifetime through their direct participation in the vision and in the world to come, as God sees fit. We will work as a team, forgive when we don’t, reconcile where possible, celebrate when we win, stir each other to good works, give our best, expect no less from each other and have fun in the process. We will enjoy setting and reaching revenue targets knowing that reaching them brings us one step closer to the fulfillment of the vision. It is part of our stewardship and we will pay attention to this without apology.

And as we succeed…

We will give back to those who need help the most in any way God leads.

Goals of the Rainforest Institute

• Provide hands on training, executive roundtables, mentoring and resources to people who lead - whether corporate executives, entrepreneurs and home-based business operators or government servants, non-profit organizations and Non-Governmental Organizations.
• Reach into emerging economies and assist the people who need practical business education the most but can afford it the least and provide the training and support they desperately need but can’t yet afford.
• To awaken the fact that we are all charged with the responsibility of stewardship for the planet on which we live. It is the only one we have and it is possible to balance competing interests of industry and basic human needs. We must act responsibly with wisdom or experience the consequences of irresponsibility and folly.

For more information on how we can serve you, please write us at
Rainforest Institute, P.O. Box 19888, Sarasota, FL 34276,
or email us at admin@rainforestinstitute.org